NCCAkron approached better_ to develop a tech-based audience engagement and learning tool that provided a low-barrier-to-entry solution for audiences to engage more deeply with dance. Through this partnership, we created, tested and launched Dance Chat, a platform that allows for 2-way communication between audience members with questions and dance-insiders who are knowledgeable about inner-workings of a particular show. Audience members pose questions via text message to a short code. Dance Chat Hosts respond. All of the exchanges are captured.
Dance Chat can be used by any company, in any venue and has the potential to benefit everyone - from audience members, to makers and company members, to presenters and funders. Dance Chat aims to deepen engagement and knowledge-sharing universally. Learn how to bring Dance Chat to your venue / next performance by contacting us.
HOW DANCE CHAT WORKS:
HAVE A QUESTION ABOUT THE SHOW?
TEXT QUESTIONS TO
A SHORT CODE
A DANCE INSIDER RESPONDS VIA TEXT
THE CHAT BEGINS!
(your questions are answered in real-time, by a human)
ALL CHATS BECOME USABLE DATA AFTER
WHAT DANCE CHAT CAN DO:
Invitation to dialogue about art
Data collection and sharing
Tool for authentic learning
HOW BETTER_ SUPPORTS DANCE CHAT:
Process and procedures
Training and onboarding of staff and host-users
Ongoing tech support
Strategy around best-use of platform for your audience / for the work; integration into you audience engagement plan; strategy around
how to use the data collected; marketing and messaging