Dance Chat

ARTS & CULTURE | CUSTOM WEB APPLICATION BUILT FOR PERFORMING ARTS
AUDIENCE ENGAGMENT TOOL: 

NCCAkron approached better_ to develop a tech-based audience engagement and learning tool that provided a low-barrier-to-entry solution for audiences to engage more deeply with dance. Through this partnership, we created, tested and launched Dance Chat, a platform that allows for 2-way communication between audience members with questions and dance-insiders who are knowledgeable about inner-workings of a particular show. Audience members pose questions via text message to a short code. Dance Chat Hosts respond. All of the exchanges are captured.

 

Dance Chat can be used by any company, in any venue and has the potential to benefit everyone - from audience members, to makers and company members, to presenters and funders. Dance Chat aims to deepen engagement and knowledge-sharing universally. Learn how to bring Dance Chat to your venue / next performance by contacting us

HOW DANCE CHAT WORKS:
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HAVE A QUESTION ABOUT THE SHOW?

ENJOY A 
PERFORM ANCE

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TEXT QUESTIONS TO  
A SHORT CODE

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A DANCE INSIDER RESPONDS VIA TEXT

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THE CHAT BEGINS!
(your questions are answered in real-time, by a human)

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ALL CHATS  BECOME USABLE  DATA  AFTER
THE SHOW

 

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​WHAT DANCE CHAT CAN DO:

  • Audience engagement
     

  • Invitation to dialogue about art
     

  • Data collection and sharing
     

  • Tool for authentic learning

HOW BETTER_ SUPPORTS DANCE CHAT: 

  • Process and procedures
     

  • Training and onboarding of staff and host-users
     

  • Ongoing tech support
     

  • Strategy around best-use of platform for your audience / for the work; integration into you audience engagement plan; strategy around
    how to use the data collected; marketing and messaging