Founded in 1799, Westtown School, a Quaker Pre-K -12th grade co-educational, private, college preparatory day and boarding school.

With diverse and challenging curriculum emphasizes critical thinking, collaboration, service and social action, Westtown continues it’s commitment to character education and innovation.

better_ was hired to provide strategic insights and help to develop a clear marketing and communications plan for 2019-2020. October 2018, Westtown School soft launched their new brand positioning, PURPOSE ILLUMINATED, with the video below. better_ will help carry this brand to all touch points in their community, and beyond, in the coming months. Stay tuned for what's next.