WE ARE better_ so you can be your best.

better_ is a boutique agency focused on organizational design, strategy and brand management. We work collaboratively with clients to structure and support their business and brand. better_ facilitates the journey from idea, through implementation, to launch.

Co-founders Jennifer Edwards and Shannon Reynolds possess unique and varied expertise,  working in a wide array of industries, with brands from IKEA and TDBank to New York University and the Georgia Institute of Technology. They have worked with startups, incubators, and in arts, technology, and social-good spaces. What sets better_ apart from other agencies is an equal focus on future trends and past learning, on both organizational design and communication strategy.

better_ works primarily with women-led, purpose-driven businesses and projects. better_ is a prompt and a promise. How can we help you change the world?

Jennifer Edwards | Co-Founder

Jennifer Edwards | Co-Founder

Shannon Reynolds | Co-Founder

Shannon Reynolds | Co-Founder


our better_ services

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better_ strategy

- Process Design

- Organizational Design & Development

- Brand Strategy

- Digital Strategy

- Media Strategy

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better_ creative

- Storytelling

- Advertising & Public Relations

- Writing & Content Creation

- Design

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better_ facilitation

- Processes & Projects

- Leadership & Learning Retreats

- High-level Meetings

- Board Retreats


better_ coaching

- Brand Embodiment

- Management

- Leadership

- Community Culture

Follow us.

What sets better_ apart is an equal focus on future trends and past learning. Our #donebetter_ campaign, honors people, innovations, and movements that exemplify our ethos. Our lives are better because (someone) believed that _ could be better.